Our latest thoughts on all things content

Somaya Bahoussain

Somaya Bahoussain

 

Somaya Bahoussain is responsible for marketing and business development at Grist, building relationships with clients in the financial and professional services sectors. Somaya’s previous experience includes developing print, digital and social media content and managing online communities for clients in the healthcare market.

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The difference between content marketing and thought leadership

Posted by Somaya Bahoussain | 05-06-19

Why B2B marketers struggle with content engagement (and what you can do about it)

Posted by Somaya Bahoussain | 17-03-16

Optimising B2B content for search and social alchemy

Posted by Somaya Bahoussain | 22-01-16

Amplify B2B content distribution with shared media

Posted by Somaya Bahoussain | 13-11-15

Amplify B2B content distribution with earned media

Posted by Somaya Bahoussain | 03-11-15

Measuring content marketing ROI with Google Analytics

Posted by Somaya Bahoussain | 11-08-15

How the right content can shorten the B2B buyer journey

Posted by Somaya Bahoussain | 19-03-15

Seven big B2B content marketing predictions for 2015

Posted by Somaya Bahoussain | 15-12-14

Survey highlights gaps in B2B content marketing strategy

Posted by Somaya Bahoussain | 13-11-14

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