Our latest thoughts on all things content

Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.
Find me on:

Recent Posts

PESO: a new guide to B2B content distribution

16 October 2015

No sooner are the principles of ‘owned’, ‘earned’ and ‘paid’ media learned, absorbed and deployed then along comes PESO – a four letter acronym replacing the three well understood words to add further complexity. Read more →

The five fundamentals of engaging B2B content

02 October 2015

There is an awful lot of money spent on content – in fact, B2B marketers spend over a quarter of their budget on it and 55% expect to increase their spend in the next 12 months, according to research released this year by the Content ... Read more →

The four essentials of effective B2B social media strategy

17 September 2015

Many B2B firms are struggling to capture the full opportunity from social media. Those that take it seriously and plan for success will have a distinct competitive advantage. According to AdWeek’s Social Times, half of B2B marketers ... Read more →

Three questions to guide your content audit

10 April 2015

The content audit is an invisible and often thankless task. But it’s also a critical component of B2B content marketing strategy that will save you time and money in the future. According to the latest benchmarking study from the Content ... Read more →

One simple method to bring professional services firms closer to their audiences

12 February 2015

Professional services firms are a collection of experts highly skilled in, and remunerated on, particular disciplines. Seen in this way, firms’ organisation by service lines makes perfect sense. However, the corresponding alignment of ... Read more →

How to find your content marketing sweet spot

21 January 2015

“The professional services market is in a period of radical transformation and firms need to more confidently assert their position in it. Providing the right content to the right client at the right time is obviously a great way to do ... Read more →

Buyer behaviour makes content marketing a must for B2B brands

14 January 2015

Most of the legwork in B2B purchasing decisions is done before any direct contact with suppliers. In the race to influence buyer behaviour, content marketing can get you to the front of the grid. According to MarketingProfs, up to 70% of ... Read more →

Writing an effective creative brief

06 August 2014

Writing an effective brief is the single most important aspect of any creative campaign, be that a brand refresh, new website, client magazine or other marketing collateral. Read more →