Our latest thoughts on all things content

Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.
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Recent Posts

The implications of Brexit for B2B content marketers

04 July 2016

The UK’s decision to leave the EU presents both risk and opportunity for the B2B marketing community. Now is the time to refocus efforts and be genuinely helpful to clients and prospects. Doing nothing is not an option. “Never let a good ... Read more →

Six editorial tools B2B content marketers aren’t using (but really should)

17 June 2016

Think like a publisher, act like a publisher. At Grist we believe this is a useful maxim for B2B firms looking to extract maximum value from the content they produce. But perhaps it sounds a little glib, an empty aphorism for the ... Read more →

Five questions to ask before hiring an agency for B2B content marketing

03 June 2016

Not all content is created equally. And not all agencies are the same. Read more →

Survey highlights need for best practice content marketing for professional services firms

28 April 2016

In February 2016 I was asked to give a presentation to the PM Forum on best practice content marketing for professional services firms. Prior to the sold-out event, Grist surveyed the attendees (senior marketing and communications ... Read more →

A resolution for B2B content marketing in 2016

06 January 2016

With the New Year well and truly under way you may well have budget in place for future content marketing initiatives. But have you finalised your plans on exactly how to maximise the opportunity? Driven by positive press reports and the ... Read more →

Amplify B2B content distribution using paid media

28 October 2015

In a previous post we discussed the merits of unbundling, repurposing and amplifying content that often starts life in print form or buried within a PDF. We now want to dig a little deeper into the amplification – and in doing so reach for ... Read more →

PESO: a new guide to B2B content distribution

16 October 2015

No sooner are the principles of ‘owned’, ‘earned’ and ‘paid’ media learned, absorbed and deployed then along comes PESO – a four letter acronym replacing the three well understood words to add further complexity. Read more →

The five fundamentals of engaging B2B content

02 October 2015

There is an awful lot of money spent on content – in fact, B2B marketers spend over a quarter of their budget on it and 55% expect to increase their spend in the next 12 months, according to research released this year by the Content ... Read more →