We’re delighted to share the news that Resilience, which we produce with Willis the global risk advisor, insurance and reinsurance broker, has won the award for Best corporate publication at the 10th CorpComms awards.
In a tough category with publications produced by other leading brands and agencies, Resilience stood out. “This was a clear and targeted strategy,” said the judges. “The publication achieved a good balance between its core subject and the wider world.”
Resilience showcases Willis’s deep industry expertise, analytical insights and innovative risk management solutions. It’s designed to engage risk managers in large corporates across the world; as well as Willis’s partners and colleagues globally. Established in 2012, it has developed as a powerful thought leadership content marketing platform for Willis, now comprising a bi-annual print magazine and complementary website. An extensive multi-channel distribution strategy ensures the reach, influence and business value of the content is maximised.
Demonstrable business value
“Resilience has driven deeper relationships between clients and the Willis brand,” says Nathan Hambrook-Skinner, Director of Communications at Willis GB. “It has facilitated insight-led sales conversations with prospects, successfully filtering our intended audience through the sales cycle.”
Since initially entering the awards back in July we’ve conducted extensive effectiveness research which provides further evidence of the high levels of engagement and support from clients, prospects and Willis stakeholders. This not only endorses the judges' wisdom in picking Resilience as the best publication, it also means we're better placed to win even more awards in future – we hope this is the first of many, so watch this space.