Value of thought leadership research panel discussion

Posted by Mark Wellings | 18-04-23

 

In March we hosted an online discussion exploring the results and implications of our latest research into how the global C-suite view and use thought leadership. 

The session featured two experienced marketers who lead the thought leadership initiatives for their firms:

  • Laura Klysz, Global Head of Marketing & Communications, Simmons & Simmons
  • Will Sturgeon, Head of Content and Thought Leadership, PwC UK

We reveal insights on where thought leadership provides most value, what the C-suite want from thought leadership, where they go to find it and what they do next – helping you to understand the topics, formats and channels that will help your thought leadership rise above the rest.

 

 

Mark Wellings

Written by Mark Wellings

 
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