Our latest thoughts on all things content

How to maximise ROI from thought leadership

03 May 2017

“Far too often, for writers and editors, the story is done when you hit publish. At Huffington Post, the article begins its life when you hit publish.” The words of Paul Berry, co-founder of HuffPost, could just as easily apply to B2B ... Read more →

How to use templates to elevate B2B content

20 March 2017

We use content templates here at Grist and we think you should too. Why? In short because they help structure editorial production and output. They bring order to the process and definition to the copy, without compromising creativity.  ... Read more →

What's the best time to publish thought leadership?

15 December 2016

At Grist, we wanted to understand when senior executives preferred to read thought leadership content. With the help of the first Value of B2B Thought Leadership Survey this is what we discovered. There’s a phrase for it. It’s called ‘al ... Read more →

The why and how of the content calendar. What every B2B marketer needs to know

23 November 2016

At Grist we believe there are six key editorial tools every marketer should adopt: client personas, content templates, content calendars, article briefs, the editorial style guide and analytics. In this series we have already looked in ... Read more →

Three reasons why your B2B thought leadership fails

11 November 2016

Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey ... Read more →

Search is part of the equation but content is the sum of the parts

23 September 2016

B2B marketers, armed with limited budgets and facing a choice between spending the bulk of it on content creation or SEO, are entitled to be a little confused. Using SEO to complement the editorial will maximise ROI. “What time is the ... Read more →

The article brief is an essential B2B content marketing tool. Here’s why.

03 August 2016

In a previous post I encouraged the smart B2B content marketer to think and act like a publisher. In that spirit I introduced six editorial tools. In this post we’re going to look at one of those tools in more detail – the article brief. ... Read more →

Five of the best thought leadership programmes from PwC

21 June 2016

We recently started working with PwC on a thought leadership programme, and as part of the process of getting to know them better I’ve been reviewing their content marketing. As you would expect from the world’s largest professional ... Read more →

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