Our latest thoughts on all things content

Building the business case for thought leadership: Interview with Layisha Laypang

09 October 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Layisha Laypang, PR & Communications Manager at Efficio, on how she attained approval and budget for their recent thought ... Read more →

How to sell in thought leadership to the board

03 October 2018

Talking to the C-suite can be tough. Scary, even. But you’ll need their approval to get thought leadership off the ground and you’ll want their support to make it fly. Improve your chances of getting that all-important backing with these ... Read more →

How to empower your sales team with thought leadership

15 May 2018

Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sales and BD representatives show empathy with their pain ... Read more →

Crossing the content divide with thought leadership

01 May 2018

There is a disconnect between what a firm wants to create, and what its clients are craving. If firms are unaware of this, then they won’t be able to understand why there is so little engagement with their content. So, where is the ... Read more →

How to choose a content marketing agency for B2B marketing

25 August 2017

Our recent series of blogs on thought leadership has looked at how to create effective content. In the last instalment, we explore the success factors that make an effective content marketing agency. So far, we’ve established that business ... Read more →

How to plan thought leadership tailored to your sectors

19 July 2017

Sector marketing is a go-to strategy for B2B firms these days – and not without justification. But how do you create a thought leadership strategy that best exploits the approach? Grist research found that 53% of FTSE 350 C-suite ... Read more →

Is your thought leadership really leading thought?

07 July 2017

As a B2B marketer, a big part of your role will be producing content designed to engage your clients and prospects, but it is increasingly difficult to achieve cut-through. Our latest blog looks at what makes your content stand out – and ... Read more →