Our latest thoughts on all things content

Search is part of the equation but content is the sum of the parts

23 September 2016

B2B marketers, armed with limited budgets and facing a choice between spending the bulk of it on content creation or SEO, are entitled to be a little confused. Using SEO to complement the editorial will maximise ROI. “What time is the ... Read more →

Note to B2B content marketers – technology is an enabler not a panacea

20 July 2016

Driven by the potential of technology, B2B marketers are understandably tempted by the potential to personalise client experiences. But technology should be seen as the enabler for a content marketing strategy, and not the other way ... Read more →

Five of the best thought leadership programmes from PwC

21 June 2016

We recently started working with PwC on a thought leadership programme, and as part of the process of getting to know them better I’ve been reviewing their content marketing. As you would expect from the world’s largest professional ... Read more →

Five questions to ask before hiring an agency for B2B content marketing

03 June 2016

Not all content is created equally. And not all agencies are the same. Read more →

Smart content creation means digital-first

21 September 2015

A smart approach maximises ROI by delivering the right content, in the right form, to the right people at the right time. Here’s how it works.. When Todd Wheatland was head of marketing and VP of thought leadership at Kelly Services, the ... Read more →

The four essentials of effective B2B social media strategy

17 September 2015

Many B2B firms are struggling to capture the full opportunity from social media. Those that take it seriously and plan for success will have a distinct competitive advantage. According to AdWeek’s Social Times, half of B2B marketers ... Read more →

Measuring content marketing ROI with Google Analytics

11 August 2015

B2B firms are investing more of their budgets in content marketing but a common challenge remains in trying to track the return on investment (ROI). In fact less than one in three UK marketers said they were successful in this regard, ... Read more →

Three steps to turn print assets into digital riches

04 August 2015

Whitepapers, research reports and client magazines are the mainstay of an intelligent B2B content plan. When created with purpose and executed with flair, these three pillars of publishing deliver value to the reader and underscore an ... Read more →

1 2