B2B marketers, armed with limited budgets and facing a choice between spending the bulk of it on content creation or SEO, are entitled to be a little confused. Using SEO to complement the editorial will maximise ROI. “What time is the ... Read more →
Driven by the potential of technology, B2B marketers are understandably tempted by the potential to personalise client experiences. But technology should be seen as the enabler for a content marketing strategy, and not the other way ... Read more →
We recently started working with PwC on a thought leadership programme, and as part of the process of getting to know them better I’ve been reviewing their content marketing. As you would expect from the world’s largest professional ... Read more →
Not all content is created equally. And not all agencies are the same. Read more →
A smart approach maximises ROI by delivering the right content, in the right form, to the right people at the right time. Here’s how it works.. When Todd Wheatland was head of marketing and VP of thought leadership at Kelly Services, the ... Read more →
Many B2B firms are struggling to capture the full opportunity from social media. Those that take it seriously and plan for success will have a distinct competitive advantage. According to AdWeek’s Social Times, half of B2B marketers ... Read more →
B2B firms are investing more of their budgets in content marketing but a common challenge remains in trying to track the return on investment (ROI). In fact less than one in three UK marketers said they were successful in this regard, ... Read more →
Whitepapers, research reports and client magazines are the mainstay of an intelligent B2B content plan. When created with purpose and executed with flair, these three pillars of publishing deliver value to the reader and underscore an ... Read more →
