Our latest thoughts on all things content

How to empower your sales team with thought leadership

15 May 2018

Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sales and BD representatives show empathy with their pain ... Read more →

Crossing the content divide with thought leadership

01 May 2018

There is a disconnect between what a firm wants to create, and what its clients are craving. If firms are unaware of this, then they won’t be able to understand why there is so little engagement with their content. So, where is the ... Read more →

Content distribution: Lessons from the B2B leaders

06 December 2017

We talked to the client-facing teams in 150 professional services, financial services and technology firms to find out how the leading B2B content marketing exponents plan, create, distribute and measure content, compared to the rest. In ... Read more →

Content creation: Lessons from the B2B leaders

20 November 2017

What are the four content creation traits that define the most successful B2B content marketing exponents? Read more →

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