Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sales and BD representatives show empathy with their pain ... Read more →
There is a disconnect between what a firm wants to create, and what its clients are craving. If firms are unaware of this, then they won’t be able to understand why there is so little engagement with their content. So, where is the ... Read more →
We talked to the client-facing teams in 150 professional services, financial services and technology firms to find out how the leading B2B content marketing exponents plan, create, distribute and measure content, compared to the rest. In ... Read more →
What are the four content creation traits that define the most successful B2B content marketing exponents? Read more →
