Our latest thoughts on all things content

Five questions to ask before hiring an agency for B2B content marketing

03 June 2016

Not all content is created equally. And not all agencies are the same. Read more →

The two characteristics of successful B2B content marketing

25 May 2016

When Grist asked senior marketing and communications professionals earlier this year to rank the effectiveness of their firm’s content marketing programmes, the results were stark. Just 13 per cent described those programmes as ‘very ... Read more →

How to create content that risk managers really want

16 May 2016

Content marketing is a well-accepted tool in the armoury of companies in the insurance industry. Read more →

Survey highlights need for best practice content marketing for professional services firms

28 April 2016

In February 2016 I was asked to give a presentation to the PM Forum on best practice content marketing for professional services firms. Prior to the sold-out event, Grist surveyed the attendees (senior marketing and communications ... Read more →

Why B2B marketers struggle with content engagement (and what you can do about it)

17 March 2016

Earlier this year, a survey from The Economist Group revealed a pretty damning picture of the state of B2B content, exposing a yawning gap between what firms are creating and what their audiences are looking for. Read more →

How to choose topics for B2B thought leadership

12 February 2016

The best thought leadership campaigns can build awareness, trust and quality leads for B2B firms. But poor planning and topic selection can undermine your chances of success. Read more →

Optimising B2B content for search and social alchemy

22 January 2016

Discover the dark arts of online editing that can help you turn base content into digital gold. Content marketing is a key opportunity for B2B firms to engage, inform and influence clients. But quality control remains a major challenge. Read more →

A resolution for B2B content marketing in 2016

06 January 2016

With the New Year well and truly under way you may well have budget in place for future content marketing initiatives. But have you finalised your plans on exactly how to maximise the opportunity? Driven by positive press reports and the ... Read more →