Our latest thoughts on all things content

Grist on the road! London to Brighton Bike Ride 2017

26 May 2017

On 18th June, a few plucky members of the Grist gang will be donning the lycra and pedalling the 54 miles from London to Brighton in aid of the British Heart Foundation. Your support can help save lives and make a real difference. It may ... Read more →

How to increase B2B survey response rates

22 May 2017

Been there, done that… but didn’t quite get the T-shirt, or more accurately, didn’t get the desired response. That’s sometimes the response we get from clients when recommending survey-based marketing campaigns. Read more →

How to maximise ROI from thought leadership

03 May 2017

“Far too often, for writers and editors, the story is done when you hit publish. At Huffington Post, the article begins its life when you hit publish.” The words of Paul Berry, co-founder of HuffPost, could just as easily apply to B2B ... Read more →

3 questions to stop you wasting your B2B content marketing budget

04 April 2017

It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. First the good news. According to the Content Marketing Institute, most firms ... Read more →

How to use templates to elevate B2B content

20 March 2017

We use content templates here at Grist and we think you should too. Why? In short because they help structure editorial production and output. They bring order to the process and definition to the copy, without compromising creativity.  ... Read more →

Three ways to bring your B2B clients into the content creation process

06 March 2017

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. Here’s an opportunity that shouldn’t be spurned. The very people that you are trying to reach through ... Read more →

7 stunning ways to supercharge B2B surveys

16 February 2017

We’ve made the business case for B2B thought leadership surveys, and looked at the survey options available. Now let’s take a look at how you get the all-important results. In our experience, the success of a B2B survey depends on seven ... Read more →

Surveying the B2B research landscape

25 January 2017

As a B2B marketer, thought leadership surveys are one of the most powerful options in your toolkit. A carefully planned and executed survey can help you generate new insight, gain exposure for your brand and support business development. ... Read more →