Our latest thoughts on all things content

Somaya Bahoussain

Somaya Bahoussain is responsible for marketing and business development at Grist, building relationships with clients in the financial and professional services sectors. Somaya’s previous experience includes developing print, digital and social media content and managing online communities for clients in the healthcare market.
Find me on:

Recent Posts

Why B2B marketers struggle with content engagement (and what you can do about it)

17 March 2016

Earlier this year, a survey from The Economist Group revealed a pretty damning picture of the state of B2B content, exposing a yawning gap between what firms are creating and what their audiences are looking for. Read more →

Amplify B2B content distribution with shared media

13 November 2015

In this post from our series about the PESO content distribution framework, we’re going to talk about the ‘S’ in the PESO model – ‘shared media’.  Read more →

Amplify B2B content distribution with earned media

03 November 2015

In this series, we have made the case for unbundling, repurposing and amplifying content that originated elsewhere, often in print. In the previous post we discussed how to amplify content through paid media. Working through the PESO ... Read more →

Measuring content marketing ROI with Google Analytics

11 August 2015

B2B firms are investing more of their budgets in content marketing but a common challenge remains in trying to track the return on investment (ROI). In fact less than one in three UK marketers said they were successful in this regard, ... Read more →

Seven big B2B content marketing predictions for 2015

15 December 2014

2014 saw content marketing established as central to B2B marketing plans. We analyse the key trends and offer thoughts on the evolution of B2B content marketing in 2015.  As the latest industry reports and surveys show, content creation ... Read more →

Survey highlights gaps in B2B content marketing strategy

13 November 2014

B2B content marketers are falling short in delivering engagement and ROI despite growing confidence in their efforts, according to a recent report from Forrester Research. A renewed focus on content marketing strategy is needed to close ... Read more →