Our latest thoughts on all things content

Mark Wellings

Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients. Prior to co-founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York, publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London.
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Recent Posts

How to increase B2B survey response rates

22 May 2017

Expert planning and execution means you can guarantee survey response rates which provide statistically robust and credible data. Been there, done that… but didn’t quite get the T-shirt. That’s sometimes the response we get from clients ... Read more →

How to maximise ROI from thought leadership

03 May 2017

“Far too often, for writers and editors, the story is done when you hit publish. At Huffington Post, the article begins its life when you hit publish.” The words of Paul Berry, co-founder of HuffPost, could just as easily apply to B2B ... Read more →

7 stunning ways to supercharge B2B surveys

16 February 2017

We’ve made the business case for B2B thought leadership surveys, and looked at the survey options available. Now let’s take a look at how you get the all-important results. In our experience, the success of a B2B survey depends on seven ... Read more →

Surveying the B2B research landscape

25 January 2017

As a B2B marketer, thought leadership surveys are one of the most powerful options in your toolkit. A carefully planned and executed survey can help you generate new insight, gain exposure for your brand and support business development. ... Read more →

Power up: Why B2B surveys are so effective

06 December 2016

Marketers often rule out thought leadership surveys on the assumption that they’re going to be really expensive. They certainly can be if they’re global, pan-sector behemoths, but they don’t need to be – there are leaner, targeted, equally ... Read more →

Five of the best thought leadership programmes from PwC

21 June 2016

We recently started working with PwC on a thought leadership programme, and as part of the process of getting to know them better I’ve been reviewing their content marketing. As you would expect from the world’s largest professional ... Read more →

The two characteristics of successful B2B content marketing

25 May 2016

When Grist asked senior marketing and communications professionals earlier this year to rank the effectiveness of their firm’s content marketing programmes, the results were stark. Just 13 per cent described those programmes as ‘very ... Read more →

How to create content that risk managers really want

16 May 2016

Content marketing is a well-accepted tool in the armoury of companies in the insurance industry. Read more →

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