Our latest thoughts on all things content

Mark Wellings

Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients. Prior to co-founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York, publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London.
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Recent Posts

Crossing the content divide with thought leadership

01 May 2018

There is a disconnect between what a firm wants to create, and what its clients are craving. If firms are unaware of this, then they won’t be able to understand why there is so little engagement with their content. So, where is the ... Read more →

Grist on the road! London to Brighton Bike Ride 2017

26 May 2017

On 18th June, a few plucky members of the Grist gang will be donning the lycra and pedalling the 54 miles from London to Brighton in aid of the British Heart Foundation. Your support can help save lives and make a real difference. It may ... Read more →

How to increase B2B survey response rates

22 May 2017

Been there, done that… but didn’t quite get the T-shirt, or more accurately, didn’t get the desired response. That’s sometimes the response we get from clients when recommending survey-based marketing campaigns. Read more →

How to maximise ROI from thought leadership

03 May 2017

“Far too often, for writers and editors, the story is done when you hit publish. At Huffington Post, the article begins its life when you hit publish.” The words of Paul Berry, co-founder of HuffPost, could just as easily apply to B2B ... Read more →

7 stunning ways to supercharge B2B surveys

16 February 2017

We’ve made the business case for B2B thought leadership surveys, and looked at the survey options available. Now let’s take a look at how you get the all-important results. In our experience, the success of a B2B survey depends on seven ... Read more →

Surveying the B2B research landscape

25 January 2017

As a B2B marketer, thought leadership surveys are one of the most powerful options in your toolkit. A carefully planned and executed survey can help you generate new insight, gain exposure for your brand and support business development. ... Read more →

Power up: Why B2B surveys are so effective

06 December 2016

Marketers often rule out thought leadership surveys on the assumption that they’re going to be really expensive. They certainly can be if they’re global, pan-sector behemoths, but they don’t need to be – there are leaner, targeted, equally ... Read more →

The why and how of the content calendar. What every B2B marketer needs to know

23 November 2016

At Grist we believe there are six key editorial tools every marketer should adopt: client personas, content templates, content calendars, article briefs, the editorial style guide and analytics. In this series we have already looked in ... Read more →

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