Our latest thoughts on all things content

Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.
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Recent Posts

The growing importance of data to the value of thought leadership

14 January 2019

The importance of thought leadership for B2B marketing has been confirmed by our latest research that found 99% of senior executives at enterprise firms believe that it is either important or critical in assessing the suitability of a new ... Read more →

Building the business case for thought leadership: Interview with Nicole Revers, SI Partners

21 November 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Nicole Revers, Global Marketing & OD Director at SI Partners, on how she attained approval and budget for their recent thought ... Read more →

Building the business case for thought leadership: Interview with Mel Root, Price Bailey

05 November 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Mel Root, Senior Marketing and Business Development Manager at Price Bailey, on how she attained approval and budget for their ... Read more →

Five business benefits of survey-driven thought leadership

23 October 2018

Content marketing and thought leadership has taken such a hold in the marketing arsenal that you’ll be hard-pressed to find a company not doing it. It’s set to become a $300 billion industry in the next two years, but that also means ... Read more →

Building the business case for thought leadership: Interview with Layisha Laypang

09 October 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Layisha Laypang, PR & Communications Manager at Efficio, on how she attained approval and budget for their recent thought ... Read more →

How to sell in thought leadership to the board

03 October 2018

Talking to the C-suite can be tough. Scary, even. But you’ll need their approval to get thought leadership off the ground and you’ll want their support to make it fly. Improve your chances of getting that all-important backing with these ... Read more →

How to empower your sales team with thought leadership

15 May 2018

Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sales and BD representatives show empathy with their pain ... Read more →

The habits of successful B2B content marketing leaders

13 April 2018

What do the most successful B2B marketers in financial, professional services and technology firms do differently when it comes to content marketing?  Read more →

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