Our latest thoughts on all things content

Andrew Rogerson

Andy is a co-founder of Grist, and account director for many of our professional services clients. His recent projects span the full range of marketing communications, including integrated content marketing programmes, web development, thought leadership and video. Prior to founding Grist, Andy was marketing director at the Economist Intelligence Unit in London and New York.
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Recent Posts

Building the business case for thought leadership: Interview with Mel Root, Price Bailey

05 November 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Mel Root, Senior Marketing and Business Development Manager at Price Bailey, on how she attained approval and budget for their ... Read more →

Five business benefits of survey-driven thought leadership

23 October 2018

Content marketing and thought leadership has taken such a hold in the marketing arsenal that you’ll be hard-pressed to find a company not doing it. It’s set to become a $300 billion industry in the next two years, but that also means ... Read more →

Building the business case for thought leadership: Interview with Layisha Laypang

09 October 2018

In this instalment from our interview series on building the business case for thought leadership, we hear from Layisha Laypang, PR & Communications Manager at Efficio, on how she attained approval and budget for their recent thought ... Read more →

How to sell in thought leadership to the board

03 October 2018

Talking to the C-suite can be tough. Scary, even. But you’ll need their approval to get thought leadership off the ground and you’ll want their support to make it fly. Improve your chances of getting that all-important backing with these ... Read more →

How to empower your sales team with thought leadership

15 May 2018

Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process. Sharing content with prospects helps sales and BD representatives show empathy with their pain ... Read more →

The habits of successful B2B content marketing leaders

13 April 2018

What do the most successful B2B marketers in financial, professional services and technology firms do differently when it comes to content marketing?  Read more →

Content measurement: Lessons from the B2B leaders

11 December 2017

Our latest research explores the content marketing strategies of 150 professional service, financial service and technology firms. This is the last blog in a series looking at what content marketing leaders in this group do differently - ... Read more →

Content distribution: Lessons from the B2B leaders

06 December 2017

We talked to the client-facing teams in 150 professional services, financial services and technology firms to find out how the leading B2B content marketing exponents plan, create, distribute and measure content, compared to the rest. In ... Read more →

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